5 Recommended Articles on SEO

Article One: http://goinswriter.com/website-seo-tips/

This article is about optimizing your whole site, not just one page. The main points include…

  • Make the website about one thing- make sure there is one primary topic that is essential to your message
  • Mention keywords where they matter most- in the domain, title, description, tagline, etc.
  • Link to internal pages on your site
  • Use URL structure links that include text and keywords
  • Always use keywords on image descriptions
  • Link to other websites (as long as they have relevant content)
  • Update your website frequently with new content
  • Make sure your website is indexed in search engines (especially Google, Yahoo, and Bing)
  • Do not continuously change your domain name
  • and write like a human, make content user friendly and relatable


Article Two: http://www.business2community.com/seo/10-page-seo-tips-use-2015-01111075

This article focuses more on on-page SEO, it has several important points including…

  • Keywords are important, but not verbatim- search engines bring up not only exact keyword matches, but also close variations on keywords\
  • URL Structure should be short, descriptive, and help categorize your website
  • Optimize page titles with keywords and title tags
  • Increase site speed- speed is a major ranking factor because it relies heavily on the user’s experience
  • Try to have a HTTPS instead of HTTP, people are looking for more secure sites, and it helps your page get ranked higher
  • Be mobile friendly- about 40% of organic traffic comes from mobile devices.


Article Three: http://www.forbes.com/sites/jaysondemers/2014/04/30/the-top-7-seo-trends-dominating-2014/

This article from Forbes is the top seven SEO trends of 2014, those trends include…

  • There is a rise in importance for Google authorship- Google uses a form of author rank which ranks in- depth articles
  • Social media is playing a major role in website traffic referrals
  • Content marketing is becoming the new SEO- content is becoming more important than just having an SEO strategy
  • Guest blogging has become more about content and building an audience than getting exposure, links, branding, etc.
  • SEO is also becoming more expensive as getting ranked gets harder
  • There is an increase in professional SEO firms being called in to businesses
  • Very big increase in demand for SEO services as competition and SEO importance increases


Article Four: http://searchenginewatch.com/sew/how-to/2197044/10-old-seo-methods-you-need-to-stop#

As opposed to telling people what they should do for good SEO, this article is what NOT to do for SEO some of those things include…

  • Stop trying to get easy links, it is more important to build relationships with bloggers and audiences
  • If you want to do a press release, you need to do something newsworthy and good- just getting your name out there isn’t enough
  • Do not use link exchanges/reciprocal linking, all this achieves is getting cheap, useless links
  • Do not lose your voice through automation- don’t make it seem like you HAVE to be social, but that you WANT to
  • Do not ignore website design- a useful, friendly, good-looking site will rank higher on SEO


Article Five: http://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site

This article is focused on the very basics of SEO, these examples of the basics are…

  • Your website is like a cake- it has many different layers and parts, with varying importance
  • Search engines are looking for content, authority, performance, and user experience
  • Search engines are NOT looking for keyword stuffing, purchased links, or poor user experience
  • Know your business model- and keep it in mind with everything you do
  • Use multi-channels- Facebook, Twitter, Linkedin, email, offline, etc.
  • Stay consistent with domain names- use older domain names, and don’t change it often
  • Meta data is important too- meta data should be unique and speak to that specific page


Please click the links to get more in-depth information on SEO!


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