Twitter is one of the biggest, fastest growing social media sites in the world, it is a platform for real-time “micro-blogs” consisting of 140 characters or less, making it quick and easy to use. But, how can it be used for business and marketing?
Customizing your Twitter Page
- Make sure the header of your page catches the visitor’s eye, and that it matches the image/personality of the company.
- When filling out the bio, make sure to use strong and clear language as well as good keywords.
- Make sure to create a call to action and a link to your company website.
- Take advantage of the profile picture being the first thing people see, as well as it taking up a lot of room, make it effective and associated with the business.
- Create a custom background that includes branding images and logos, as well as key information such as phone number, Facebook page, promos, etc.
Twitter Best Practices
- Always follow important influencers and customers, as well as people who tweet your content. (also retweet these people when appropriate).
- Write approximately 20 tweets or more per day
- Do not make all tweets about business, be mostly friendly and conversational, also try to make posts shareable.
- Follow the 4-1-1 rule of four pieces of content from others, 1 relevant retweet, and one self-serving tweet.
- Try to create discussions and conversations by commenting and replying to tweets directed to you, or tweets that are relevant to you.
- Favorite and bookmark important tweets to save them
Using Twitter to Promote
- Include links in your tweets, link to your blog posts, or YouTube videos, as well as to your other social media platforms (Facebook, Pinterest, Instagram, etc).
- Create premium content and link to it on Twitter
- Utilize Twitter to promote events, create a hashtag for the event, ask others to tweet it during the event. Also create a tweet schedule to drive attendance, and after the event tweet the pictures and a wrap-up/thank you.
- You can create campaigns to promote specific tweets or even promote entire accounts
- Create multiple Twitter lists to organize customers, followers, competitors, etc.
CRM With Twitter
- Attempt to answer questions and solve problems tweeted by customers
- Constantly keep people up to date
- Tweet about customers or even retweet them to make them feel appreciated
- Always be sure to thank customers and followers on Twitter whenever necessary
Put these steps into practice and you will be able to maximize everything that Twitter has to offer businesses!