Free Social Media Monitoring Tools

Social Media Monitoring is defined as monitoring social media channels for information about a company or organization. This is a valuable tool to use when attempting to see how people respond to your brand online. In order to start doing this there are a few important free tools you can use.

1. Vocus/Cision         vocus

  • Vocus allows you to reach out to people who are talking about your brand on social media
  • Transform mentions into conversations and relationships with social media users
  • Covers social networking sites, forums, opinion sites, top video- and image-sharing sites all from one place
  • Identify influencers by ranking top Tweeters and Bloggers by specific criteria
  • Analyze brand mentions to gauge the sentiment of bloggers, tweeters and readers
  • Track the volume of keywords tied to your campaigns (receiving data/ charts to show results)

2. Radian 6            salesforce_radian6_logo

  • Radian 6 offers a contact builder to get a view of all of your customers in one place, shows entire communication history to gain a better understanding of customers
  • Build your customers’ journeys by responding to real time individual behaviors and tracking progress
  • Deliver personalized content through email, mobile, social, ads, web, and content builder
  • Use audience builder to filter and segment based on any criteria you choose
  • Use the Salesforce1 app to connect all of your data, devices, and data into one place

3. Google Trends        google-trends-logo

  • Allows you to see what the top Google search trends are currently, or in a certain time-frame
  • You can also search for trends by one or more keywords
  • Good for brand and reputation management
  • Can filter data by category or region to help narrow your results
  • Trends also lets you compare multiple terms and related searches

4. Tweetdeck        tweetdeck_1875923b

  • Used for Twitter only, allows you to organize and build custom timelines to put on your website.
  • Tweetdeck helps you keep track of all lists, searches, and activities
  • Create/filter searches to track certain topics, events, hashtags, etc.
  • Share an account with your whole team, and maintain control over permissions
  • Mute users or terms to eliminate unwanted noise
  • schedule Tweets to be posted in the future,
  • Can turn on alerts to keep up with emerging information

Explore these four tool to help you start monitoring your brand on social media!


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